Sourcing and Materials: Writing that Guides Greener Choices
Indoor air can be several times more polluted than outdoor air. Plain language helps: choose low-VOC or zero-VOC coatings, ventilate well, and sample first. Describe the smell, the curing time, and how your head and lungs actually feel afterward.
Sourcing and Materials: Writing that Guides Greener Choices
Name the forest, certify the source, and celebrate reuse. Writing that calls out FSC certification or reclaimed origins prevents greenwashing. Share patina details, repairability, and lifespan so readers see wood as legacy, not something casually replaced next season.
Sourcing and Materials: Writing that Guides Greener Choices
Choose organic cotton, linen, hemp, or natural wool, and check trustworthy standards like OEKO-TEX or GREENGUARD. Write care instructions that reduce microfibers, encourage gentle washing, and extend life, turning cushions and curtains into long-term allies for clean breathing.